Friday, September 22, 2006

Search Engine Submission Services Are a Scam - Part II

Search Engine Submission Services Are a Scam - Part II
Submitting Services Prey on the Unknown
To many business owners with new sites, the claims of submission services sound like a reasonable answer to their web marketing needs. For much less than full SEO services, they get the "comfort" of knowing they are actively promoting their site. Many fall into the too-good-to-be-true trap, simply because they don't have time to do much research.

Often, they will gain some other links during this period that DO actually get them listed in the search engines and they start to see some traffic. Unwittingly, they attribute this "success" to their submitting service and happily continue to pay their $29 a month, while telling all their friends how well it's working for them. Thus the cycle continues and the submitting services continue to not only thrive, but replicate through the industry!
Don't Be Afraid to Turn Off the Submitting Service
I promise you, it's not helping you in the least. We recently had a poster at the High Rankings Forum who insisted he did nothing but page submissions and got great rankings. Further investigation showed that he had links to these pages from the rest of his already-indexed pages. How Often Should I Resubmit My Optimized Site?

*Note- this is a long thread and some erroneous info is given in the first few pages- if you read it, be sure to read all the way through to see the results.

Several of us created pages and even domains to test the submission theory. To date, none of the submitted pages that have no other links pointing to them are in the search engine indexes of the three major engines. Yahoo seemed to take the most notice, actually sending a spider to take a look at the pages submitted, but they didn't "stick".
Understand this:
SUBMITTING YOUR SITE TO CRAWLING SEARCH ENGINES DOES NOT DO ANYTHING.
Submitting your Site to Directories WILL Help
As said above, crawling search engines (with spiders that crawl the web) find and add sites based on following links. To get those links, you should submit your site to directories.

You must submit your site to the human-reviewed directories if you want to be included in them, and an automated program can't do that for you. It can't select the proper category, fill in the various different types of fields requested for each directory, or read and input the "ransom code" (the auto-generated letters and numbers you often have to input to verify that you are a human.)

Software submission programs won't find the niche directories in your industry or locality, and they can't pay the submission fee that a lot of the higher quality directories are charging these days.

When it comes to link-building, the majority of the process is still a manual one, requiring thought, strategy, and careful selection. So stop spending money on that bogus submission service and instead invest in some high-quality directory links or other industry advertising. The effect will be long-term and actually bring in more traffic and sales, not just more offers for low cost drugs, logo designs, and incredible mortgage rates!
This ultimate article is written by Scottie Claiborne. You can find some really nice SEO tips Here.
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